Crosman Extends Endorsement Partnerships With Jim And Eva Shockey
Crosman Corporation has announced extensions of its endorsement agreements with Jim and Eva Shockey.
The duo have been instrumental in delivering the message of airguns as tools for shooter education and the effectiveness, and fun, of airguns for serious hunting adventures. Jim has been an award-winning outdoor writer, wildlife photographer/videographer, wilderness guide and outfitter for nearly 30 years.
“Crosman leads the world in airgun innovation and the tools their team have created for hunters are the best performing, best value in air power,” said Shockey. “They get it. And I can’t wait to see what they come up with next!”
Jim Shockey helped usher in the idea of “going beyond the backyard” with airguns when Crosman, under it’s premium hunting brand, Benjamin, developed it’s first .357 caliber hunting rifle in 2011.
“Jim’s input has helped drive the creation of products that are capable while remaining affordable, the latest evidence of which is the Pioneer Airbow,” says Jennifer Lambert, VP Marketing for Crosman. “Benjamin airguns and airbows enable an exciting and rich hunting experience and Jim masterfully delivers this message in a way only he can – by proving it in the field.”
As co-host of “Jim Shockey’s Hunting Adventures”, Eva Shockey has helped deliver the message of hunting and the outdoors as activities to be enjoyed by the entire family. Her enthusiasm is palpable and her social media following of 1.5+ million are testament to her positive message. “Crosman products bring families and friends together like nothing else! They’re fun to shoot, great for introducing the sport to new shooters, and when it’s time to hunt, I know I can count on my Crosman!,” says Eva.
Eva’s appeal runs the gamut: kids latch on to her excited outlook and parents love the focus on family. “Eva got her first turkey while using a Benjamin air rifle and the joy of that moment was genuine. People love her outgoing personality, her passion and her sincerity so when she recommends a Crosman or Benjamin product, it’s the real deal,” said Lambert.
The Crosman partnership with Jim and Eva Shockey includes an extension of the company’s affiliation with “Jim Shockey’s Hunting Adventures” on Outdoor Channel, tradeshow appearances and Signature Series products like the Benjamin Trail air rifle with Nitro Piston 2 technology.