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Element Optics Is Launched Today – It’s A FX Airguns Sister Company!

Element Optics is a brand new riflescope company with deep roots in the airgun world.

Firstly, it’s a sister company of FX Airguns. Secondly, the key movers behind the company are well-known airgunners – Ted Bier, Matt Dubber, Shane Kellar and – of course – Fredrik and Johan Axelsson.

With a roster of talent like that, how could the results be anything other than outstanding for airgun optics?

Element Optics Is Launched Today - It’s A FX Airguns Sister Company!

But Element Optics is aiming for more than just airgun scopes. Their models are also designed to be used with firearms. Long range hunting and target shooting is the focus for these scope designs – whatever is propelling the projectile.

Ted Bier has designed all the MOA reticles in Element Optics scopes. Matt Dubber designed the MRAD reticles. In both cases, the intention has been incorporate all the things that work for a reticle and none of the excess that often clutters the lens, says Element Optics.

Element Optics Is Launched Today - It’s A FX Airguns Sister Company!

The company says that its product aims are for glass with a clarity far beyond its price point and quality turrets with stainless steel bearing surfaces on internals. World-class quality control is another aim, together with a lifetime, transferrable warranty that requires no registration.

Oh, there’s one other aim. Element Optics says their scopes will be priced far below that of comparable riflescopes in the market!

The first three models are as follows…

The Element Nexus. This flagship product is manufactured in Japan. It’s a 5-20 x 50 FFP (First Focal Plane) scope with 30 mm tube. It focuses down to 10 Yards and has a variety of MOA and MRAD reticles. The MSRP is $1,499.99.

Next in line is the Element Titan. This $799.99 scope has a 34 mm tube and 5-25 x 56 FFP optics. Parallax is adjustable down to 15 Yards. Again there’s a choice of multiple MRAD and MOA reticles.

At $399.99, the Element Helix is a Second Focal Plane scope with 10 Yards closest focus. This 6-24×50 scope has a choice of two reticles – MOA or MRAD.

Element Optics Is Launched Today - It’s A FX Airguns Sister Company!

There’s lots more information about the company, its people products at www.element-optics.com. A range of dealers is already lined-up world-wide, including the US, Europe, South Africa and South America.

There’s lots more information to be shared about this new scope line…

The 2020 IWA Outdoor Classics show in Germany – coming in just a few weeks – will be a key launch venue for the new company and its products. HAM Publisher Stephen Archer will be there to bring you all the news!