North Country Marketing Group Sells Umarex Airguns















Umarex USA is pleased to announce the appointment of North Country Marketing Group as its new regional sales agency of record for Umarex airguns covering the states of Minnesota, Wisconsin, North Dakota, South Dakota, and Illinois.

Founded in 1987, North Country Marketing is recognized as one of the top manufacturers’ rep agencies for the upper Midwest territory. They have a proven track record developed by taking care of independent dealers with the same dedication given to mass merchants, distributors, and catalog retailers. They represent some of the finest brands in the shooting, hunting, and outdoor industries including Browning, Winchester, Vortex, Do-All Outdoors, GSM Outdoors, TenPoint Crossbows, Extreme Cold Series, and Manzella.

“North Country has a team of experienced sales associates with extensive backgrounds in retail sales and management,” said Neil Dickinson, National Sales Manager for Umarex USA, “and just as important, their entire group is avid about the outdoors. They all spend time getting to know the products they represent, which will be a great benefit for our retail partners.” Combined, the staff of North Country Marketing possesses over 200 years of outdoor goods industry experience.

Founder and Principal of North Country Marketing, Michael Schuett said, “Umarex USA is a growing company with a future that includes U.S.-based production of Umarex airguns. We’re excited that we have been selected to help continue driving growth for them in the North Country and look forward to sharing with our clients the business potential of Umarex Airguns.”