New SIG SAUER Website Launched

Airguns have a prominent place in the new SIG SAUER website that’s just been launched.

The url is the same, of course,

The company claims that this new SIG SAUER website was built from the ground up. The aim was to give a significantly improved user experience, together with expanded product information. They tell us that the exciting new look reflects the company’s identity as a complete systems provider for the shooting sports.

The new SIG SAUER website features and improved navigation structure. This provides easy navigation for all users, whether searching for detailed product information and specs or shopping for specific items. There’s a new online shopping cart system included for airguns and other appropriate products. This means that customers can buy airgun products directly from the SIG SAUER website if they choose.

“This robust new website aligns our digital presence and ecommerce platform with the high quality of our products and our brand,” said Tom Taylor, Chief Marketing Officer and Executive Vice President, Commercial Sales.

“It provides all of our users a place to go to learn about our complete systems offerings and to shop for all of the products sold by SIG SAUER.” He continued.” The site will provide us with a dynamic foundation to continue to showcase our extensive product offerings and be a place where we can connect and interact with our consumers.”

The company states that the new SIG SAUER website will continue to evolve as the company grows its product categories and the business as a whole. The plan is that visitors of the site will enjoy it, continue to be engaged and have reasons to visit frequently.

Note that the new SIG SAUER Max Michel 1911 BB pistol is not yet featured on the website. HAM expects that this will be added soon.