The Biggest Airgun Show In The World! IWA OutdoorClassics 2025

IWA OutdoorClassics, the world’s leading exhibition for the hunting and target sports industry, will take place in Nuremberg, Germany from 27 February to 2 March 2025. And yes, this is the biggest airgun show in the world!

All the major industry players will be there. HAM Editor Stephen Archer will be there too – as always – bring you all the latest news about forthcoming product introductions.

Given that this is a trade show, all attendees must be part of the outdoor industry. It’s unfortunately not open to regular consumers. Sorry :-(

As the last quarter of 2024 begins, the airgun industry is already looking ahead to fiscal 2025. Following a successful anniversary round, IWA OutdoorClassics is entering a new era underscored by a new brand image.

The current level of exhibitor registrations and focus on trending topics are already an indicator of plenty of event highlights and new business opportunities for industry, retail and experts from the sector.

As well as its brand image, the IWA OutdoorClassics is also adapting its visitor accreditation process to ensure the caliber of visitors. You have to be employed in the outdoor industry to visit the show!

Following its anniversary year in 2024, the world’s leading trade fair exhibition for the hunting and target sports industry will present itself in a fresh style. The brand claim “Eyes on Target” sets the direction for the event and its supporting programme.

“At the 2024 event, we listened closely to what the industry had to say and were able to talk with a lot of companies and partners,” explains Stefanie Leege, Exhibition Director of IWA OutdoorClassics.

“The message was clear: IWA OutdoorClassics continues to be the most important platform for the industry and for doing business at the international level. And that will remain the case,” adds Leege.

In 2024, around 1,100 exhibitors – 80% of which were from abroad – showcased their products and innovations at IWA OutdoorClassics. They were joined by 40,000 trade visitors from a total of 120 countries.

“As a platform, IWA unites a wide range of players and industry segments, including representatives from the hunting, target sports, outdoor and action sports industries,” explains Leege.

“What they all have in common is their commitment to the perfect shooting experience in the civilian environment and everything that’s needed to achieve that. And as of now, that is exactly what we are focusing on in our planning,” says Leege of the new positioning.

More than 700 exhibitors have already registered for IWA OutdoorClassics 2025 and are currently filling 90 percent of the display area. Alongside major market leaders like the JSB and Weihrauch we will find SnowPeak Airguns and Umarex.

No less than 83 percent of the exhibitors registered are international – that is, they come from outside of Germany.

In addition to airguns, the 2025 event will have a strong focus on the latest product trends in thermal imaging technology and night vision devices, which offer innovative solutions for modern hunting.

Of particular interest to the specialist retail segment are the larger range of hunting and survival accessories and the newly structured Outdoor Hall, which allows a better overview of the entire product spectrum.

All-in-all, IWA OutdoorClassics 2025 will – again – be the biggest airgun show in the world. And you will be able to read all about it in Hard Air Magazine!